Press Release - 3-9-2023

Eureka City Schools Names Sierra Speer Dillon Communications & Marketing Coordinator
Posted on 03/09/2023
March 9, 2023 - Eureka, CA - After an in-depth selection process, Eureka City Schools is pleased to announce Sierra Speer Dillon as the District’s new Communications and Marketing Coordinator.

In this new position, Speer Dillon will focus on providing leadership and direction for public and media relations, marketing programs, community engagement, internal and external communications, and tell the story of learning in Eureka City Schools. She will be responsible for the development and production of marketing and media materials, creative content for social and digital media, video and audio productions, managing the District’s online presence, and a variety of other communication tools that align with the Board and Superintendent's priorities.

“We have a vision of the future for Eureka City Schools and we want to share all of our amazing projects and accomplishments, but we knew we needed someone with expertise to help tell our story and capture all of these unique moments in time,” says Superintendent Fred Van Vleck. “After seeing Sierra Speer Dillon’s work throughout the years, learning more about her experience, and hearing her ideas and enthusiasm for this role, we felt confident she was the right selection.” 

Through her local positions as a multimedia journalist covering a vast array of stories at Redwood News and the Lost Coast Outpost, to developing innovative marketing campaigns that supported the business community at the Greater Eureka Chamber of Commerce, enhancing environmental awareness outreach and programming with the City of Eureka, and leading community service projects with Eureka’s Youth Council, Speer Dillon has shown that she’s not only versatile, but has continually worked toward the betterment of our community since moving here in 2015.

Speer Dillon says, “I believe my first hand experience in media, business, and government, while working with elected officials, community organizations, local youth, and the public has provided me with the well-rounded ability to build trust with, approach, communicate, recognize and respect people with diverse needs and agendas. An ability that will be vital in the success of fulfilling this role and helping to build a culture where all students can reach their full potential.”

Speer Dillon will be working closely with all ECS sites to ensure each school, department, and/or program is given equal opportunity to feel included, be recognized, and have the spotlight. She’ll be visiting sites throughout the year to gather information, film, photograph, and conduct interviews which will be used to curate content for the District’s press releases, website, social and digital media platforms, and various publications.

“I have always been passionate about human-interest stories, giving a voice to those who deserve to be heard, and shining light on the people who aim to make our community and world a better place,” says Speer Dillon. “Now I take such pride to be in the position of telling the story of Eureka City Schools; stories of the staff who have dedicated their lives to improving our community, the students who have big dreams for bright futures, the families that tirelessly advocate for their children, and to share all the amazing projects, initiatives, and milestones that happen within the District.”

Speer Dillon holds a B.A. in Broadcast Journalism from the University of Texas at Arlington and recently became a member of the California School Public Relations Association. 

We would like you to join us in welcoming Sierra Speer Dillon to the Eureka City Schools family.